FIRST BT21 POP-UP SHOP LANDS IN LONDON
London, UK, 28th May 2019: CPLG has brokered a deal with Bravado, Universal Music Group’s industry-leading merchandise and brand management company, to create a pop-up shop offering a collection of BT21 merchandise. The range will feature all eight loveable characters — KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY and VAN — and will be available from Tuesday 28thMay through to Sunday 2nd June at a secret location in Camden, London.
BT21, the new Intellectual Property created through a collaboration between LINE FRIENDS and global boy band BTS, has already attracted an unprecedented wave of popularity from millennials around the world.
For the first time in the UK, a range of BT21 merchandise will be available for the customers who love BT21. The collection will include limited edition BT21 London apparel, available whilst stocks last. Bravado’s London pop-up follows a series of successful BT21 pop-up shop in Toronto, Canada.
Tapping into the trending success of BT21 on platforms such as Instagram and Twitter, Bravado’s teaser campaign on social media has already generated significant interest amongst not only BT21’s followers, but also consumers.
Stacy Scimia, Category and Retail Director, CPLG UK, said: “BT21 is a global phenomenon and bringing BT21 to customers in this first London pop-up will further drive BT21’s popularity and widen its appeal in the UK. We are very excited about this pop-up shop launch and the range of bespoke BT21 London merchandise that we believe customers will love!”
David Boyne, Managing Director & Head of European Sales, Bravado UK, commented: “Bravado are proud to partner with CPLG to deliver this exciting pop up opportunity for BT21, cementing the synergy between music and popular culture.”